Forcepoint
Roles: Rebrand, Report Design, Print Design, Infographics, Web Design
Overview
Forcepoint is a cybersecurity company based out of Austin, Texas. During my time at Forcepoint I designed branded assets including datasheets, reports, social media posts, infographics, print, and digital collateral. I created concepts and designs for campaigns, program launches, and events. And I also contributed to rebrand by expanding collateral assets and creating templates.
Brand System
The Forcepoint logo demonstrates the honest, straight-forward nature of the brand. The visual brand pairs the square of the Forcepoint logo with familiar circular brand elements to convey a proactive and protective approach. As stand alone elements, they provide clean, positive and negative spaces that can be layered to create a unique, ownable look. Forcepoint focal elements are used to represent safe havens and protection.
Primary Logo
Focal Point Usage
Rebrand Collateral Implementation
Approach
As part of the rebrand efforts, I worked on creating rebranded assets across print and digital collateral, such as ebooks, brochures, whitepapers, datasheets, case studies, print advertisements, web graphics, presentations, display advertisements, and social media graphics. The goal was to take the new branding and to scale this system across all touchpoints within the brand.
Results
This project resulted in the consistent application of the brand across all print and digital touchpoints. The rebrand also resulted in a 45% improvement in brand differentiation in 24 months.
Customer Stories
Datasheet Collateral
Website Rebranding
As part of the website rebranding, I helped the web team by providing various hero images for the website. These were used on the product use cases on the Forcepoint website.
