ShipEngine Peak Season Projections Report
Client: Auctane (ShipEngine brand)
Roles: Branding, Report Design, Infographics, Data Visualization
Overview
This report was created for ShipEngine in collaboration with Retail Economics to help merchants prepare for the upcoming holiday peak season. This research report is created annually as a thought leadership piece to provide customers with insights on how to best navigate the holiday shipping season. For this project, I designed the report, as well as the infographics, charts, and data visualizations that are in the report. This was part of an integrated branded campaign that promoted the report download, social promotion, paid ads, and thought leadership webinars. The result of this project was increased brand awareness and increased customer engagement.
Infographics, Charts, & Data Visualization
For this report, consumer and B2B merchant surveys were conducted by Retail Economics in order to gain insights for ecommerce businesses before the peak shopping season. Along with designing the report, I created infographics, charts, and data visualizations to convey the information found in this research.
