ShippingEasy: How to Ship Guide
Overview
This ebook was created for ShippingEasy with the goal of helping ecommerce businesses improve their shipping process and workflow. This how to guide provides tips and helps merchants ship anything from ice cream to plants. This was a part of an integrated branded campaign that utilized social promotion, paid ads, blog graphics, and emails to promote ebook downloads.
Social, Blog, & Email Promotion
As part of the branded campaign graphics were created for the the blog article, social post, and email to generate ebook downloads and create new customer leads.
ShippingEasy Homepage Website Testing
Overview
This project was to create a new website homepage graphic that highlighted the carrier discounts offered by ShippingEasy with the goal of increasing customer trial sign-ups, as well as conversions. A few variations of the design were tested, and the most successful graphic was used on the ShippingEasy website.
ShippingEasy Branded Social Posts
Branded social graphics were created for ShippingEasy utilizing the brands illustration style, color palette, and approachable tone of voice like these graphics that were created for National Mom and Pop Business Owners Day.
ShippingEasy Greenest Way to Ship Email
This project was completed in partnership with ShippingEasy and South Pole. The goal was to make an impact during the holiday season to help ShippingEasy merchants promote their brand and go carbon neutral cost free during their busiest season. This was launched to all ShippingEasy merchants with an option to opt out. ShippingEasy covered the cost of carbon offsets for all shipments between November 10th and January 12th. The project included custom marketing templates, as well as custom merchant scorecard emails that highlighted their impact twice during the pilot. This project supported the Dempsey Ridge Wind Project, and resulted in ShippingEasy merchants offsetting 4,440.11 metric tonnes of CO2.
