ShippingEasy
Client: Auctane (ShippingEasy brand)
Roles: Branding, Report Design, Campaign Design, Web Design, A/B Testing, Email Design
Overview
ShippingEasy is a shipping platform that helps ecommerce merchants ship products to their customers. During my time at ShippingEasy I designed branded assets including reports, campaign collateral, social media posts, infographics, web graphics, email design, print, and digital collateral. I worked with cross-functional teams across marketing, product, and content and created concepts and designs for campaigns, program launches, and events.
ShippingEasy How to Ship Guide
Approach
This ebook was created for ShippingEasy with the goal of helping ecommerce businesses improve their shipping process and workflow. This how to guide provides tips for helping merchants ship anything their business requires from plants to ice cream. This was a part of an integrated branded campaign that utilized social promotion, paid ads, blog graphics, and emails to promote ebook downloads.
Results
This ebook campaign achieved the goals established for the project as a thought leadership piece. Shortly after launch, the goal for total ebook downloads was exceeded.
Social, Blog, & Email Promotion
As part of the branded campaign graphics were created for the the blog article, social post, and email to generate ebook downloads and create new customer leads.
ShippingEasy Homepage Website Testing
Approach
This project was to create a new website homepage graphic that highlighted the carrier discounts offered by ShippingEasy with the goal of increasing customer trial sign-ups, as well as conversions. A few variations of the design were tested, and the most successful graphic was used on the ShippingEasy website.
Results
After A/B testing was completed the winning design was implemented on the website homepage and resulted in an increase in new customer trial sign-ups and conversions.
ShippingEasy Branded Social Posts
Branded social graphics were created for ShippingEasy utilizing the brands illustration style, color palette, and approachable tone of voice like these graphics that were created for National Mom and Pop Business Owners Day.
ShippingEasy Greenest Way to Ship Email
This project was completed in partnership with ShippingEasy and South Pole. The goal was to make an impact during the holiday season to help ShippingEasy merchants promote their brand and go carbon neutral cost free during their busiest season. ShippingEasy covered the cost of carbon offsets for all shipments between November 10th and January 12th. The project included custom marketing templates, as well as dynamic merchant scorecard emails that highlighted their impact twice during the pilot. The results of this project were increased customer engagement, as well as ShippingEasy merchants offsetting a total of 4,440.11 Metric Tonnes of CO2 during the pilot program. A survey conducted after the program found 55% of merchants want to make all their shipments carbon neutral across carriers and marketplaces, and 59% or merchants are willing to pay to offset the carbon emissions from their shipments.
