Women of Auctane Branding
Overview
This project was completed as an internal brand project for Auctane. The Women of Auctane group was created as a monthly meetup for leaders and employees within the organization to meet to share ideas, and inspire each other to grow individually, as well as within the context of the organization. The request was for the creation of a logo and branding to be used for meetings, shirts, hats, stickers, and events hosted by the group.
Logo Development
The Women of Auctane logo uses the font Figtree which is the brand font for Auctane. It also utilizes the “A” that is used in the Auctane logo for further brand recognition. The colors used for the branding are Indigo, and Deep Indigo which are primary brand colors for Auctane. Additional secondary brand colors are used for the custom icon library.
