ShipStation University Rebranding
Overview
ShipStation University is an interactive event thoughtfully designed for ecommerce merchants. The event is intended to position ShipStation and its partnered integrations as leaders in the market while offering strategically curated content and thought leadership.
This project was done as part of the rebranding effort for ShipStation events. The branding, iconography, and language used emphasizes the knowledge, and growth aspect of the event. The upward directional lines used in the branding represent the upward momentum businesses gain by adopting ShipStation, and expanding their knowledge by attending this event.
Logo Development
The ShipStation University logo utilizes the gear icon used in the ShipStation brand logo to achieve brand recognition. The font used is Visby CF, which is utilized in the ShipStation brand for logo lockups. The smaller byline text shows the location of the event which will change depending on the location. The bright green color used for the branding is primary color used in the ShipStation brand.
ShipStation Ship + Sip Rebranding
Overview
Ship & Sip is an interview-style event where business owners and industry professionals come together to share and learn. This twice-a-quarter event series provides a casual space for our panel to share resources and advice with each other in the ShipStation community.
This project was done as part of the rebranding effort for ShipStation events. The branding, iconography, and language used emphasizes the fun, networking aspect of the event. The use of upward directional lines emphasize the growth business can achieve by attending these events and learning from industry professionals.
Social graphic for event posts
Logo Development
The ShipStation Ship + Sip logo utilizes the gear icon used in the ShipStation brand logo to achieve brand recognition. The font used is Visby CF, which is utilized in the ShipStation brand for logo lockups. The Fuchsia, and Sky Blue color palette comes from the secondary, and tertiary colors in the ShipStation brand.
